During my BA, my team and I created a conceptual set of recipe books that are specifically targeted at groups of people and to truly appeal to their wants and needs. The aim was to make sure that these books answer the eating demands of each market - specially looking into their lifestyles - without being a generalised and generic cookbook. Rather, we created something that speaks directly to the readers, creating an empathetic and relatable approach.

 

This project was a semi-finalist in the Adobe Designer Achievement Awards.

 

ZAINAB MITHA – Visual Communicator 3rd Year